Sally Ormond
Managing Director
ABOUT
As a new player entering the coveted mushroom truffle industry, Crownfare were looking for an innovative voice that would make their brand stand out. After reviewing the company’s core values, we created a voice that enhanced their brand while maintaining the company’s personality.
Using storytelling, we created a narrative that absorbs the reader, leading them through the site and building confidence in their product.
“I read your first draft and I’m blown away. You’re a great storyteller and writer. Your research was pretty much spot on. Absolutely brilliant!” – Tez Mills, Founder, Crownfare
After completing the website copy project we were also asked to create three marketing emails for different audiences.







CLIENT REVIEW
Information related to my industry is not readily available, but Sally somehow gathered a wealth of knowledge that resulted in her writing concise copy coupled with enrich SEO content. An absolute stellar writer.
Company owner at Crownfare
16 Aug 2016