Sally Ormond Managing Director

ABOUT

As a new player entering the coveted mushroom truffle industry, Crownfare were looking for an innovative voice that would make their brand stand out. After reviewing the company’s core values, we created a voice that enhanced their brand while maintaining the company’s personality.

Using storytelling, we created a narrative that absorbs the reader, leading them through the site and building confidence in their product.

“I read your first draft and I’m blown away. You’re a great storyteller and writer. Your research was pretty much spot on. Absolutely brilliant!” – Tez Mills, Founder, Crownfare

After completing the website copy project we were also asked to create three marketing emails for different audiences.

MADEIT CREDITS

  • CrownfareClient

Developing a brand personality and fresh content for a new player in the truffle industry

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CLIENT REVIEW

Information related to my industry is not readily available, but Sally somehow gathered a wealth of knowledge that resulted in her writing concise copy coupled with enrich SEO content. An absolute stellar writer.

* T. M.
Company owner at Crownfare
16 Aug 2016

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