. . .

About me

- I distill rich content into one key insight, key art, trailer, line of copy, or marketplace position.

- Pursue creative excellence (awarded by Clio, D&AD, Promax etc.)

- Always think strategically in order to scale ideas

- Translate marketing needs into creative briefs and output (reported directly to a CMO).

- Grow stakeholder relationships with movie directors, producers, financiers, product, marketing and content teams.

- Deliver creative work within budget (oversaw £ production budget).

- Nurture and inspire junior staff (growing into key roles at Viaplay, Warner Bros Discovery, Amazon, Uber and Disney...)

- Transitioned teams and workflows over oceans, doubled head-counts, and grown alongside subscriber base increase by 258%

- I'm an AI enthusiast (Midjourney, Gamma, Runway Gen-2, ChatGPT etc.)

- And a lecturer in copywriting who believes that storytelling skills will always be needed.

Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationLondon: United Kingdom

Working LocationsLondon: United Kingdom, Stockholm: Sweden, Los Angeles: United States

Skill LevelDirector

LanguagesEnglish, Swedish, Danish, German

Tagged Job TitlesCreative Director, Video Editor, Copywriter

Achievements

See all achievements

Recommendations

Currently No Recommendations

Skills

Advertising, Creative Direction, Marketing Strategy, Presentation, Video Production

Sector Experience

Arts, Creative Services, Marketing

Clients

Viaplay, Warner Bros. Entertainment Group of Companies

Awards

Clios - Gold, D&AD Award - Nomination, Promax Award

CV / Resume

Fredric's CV/Resume

Activity

Connections1 Followers129 Following2

Likes2

Creativepool member since 27 June 2009

Fredric's work

'Hilma' Underground Takeover

What makes you tick?

2nd place showreel

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