. . .

About me

I'm an Art Director with over 20 years experience creating engaging marketing campaigns that help brands connect with people.

I have an outstanding track record handling projects in the UK, Europe, USA, LatAm, Asia and China.

Whether it's high profile campaigns for big global brands or guiding startups to create a unique brand positioning, I focus on the wants and needs of people and speak to those desires.

I have accumulated experience in almost every marketing sector. To be successful I've learnt you have to be a true team-player who delivers creative above and beyond expectations.

Starting life in traditional advertising has given me a deep understanding of brands and ideas that sell. I have a strategic approach in all of my creative thinking and can uncover consumer insights that drive engagement and sales.

Today I apply my expertise and passion for storytelling, with meticulous craftsmanship, to produce intuitive and meaningful experiences for a socially driven digital world.

My industry colleagues have recognised my work with many awards including Cannes and D&AD Golds/Silvers. They would say I have a passionate and energetic personality. I would add hard working and honest - principles I apply in work as in life.

Recently I teamed up with the extraordinary, multi-talented writer, Julian Dyer, to create a dynamic business offering. With our complimentary skill sets, we are real game changers who can bring fresh solutions to answer client problems.

We work with agencies, startups and brands, helping them create unique brand positionings, marketing strategies and creative concepts that drive engagement and meaningful user experiences.

If you'd like to know more, let's start a conversation.

See full profile details

Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationLondon: United Kingdom

Working LocationsLondon: United Kingdom

Skill LevelSenior

LanguagesEnglish, Visual.

Tagged Job TitlesArt Director, Creative, Creative Team

Achievements

See all achievements

Recommendations

Currently No Recommendations

Skills

Sector Experience

Clients

Please see my Portfolio for complete list

Awards

British Arrows, campaign press, Cannes Lions - Bronze, Cannes Lions - Gold, Cannes Lions - Silver, Clios - Gold, D&AD Award - In-book, D&AD Campaign, d&ad silver, EPICA Awards, Eurobest Award Shortlist, Fresh Award - Best of Show, IPA Effectiveness Award - Gold, One Show - Gold Pencil

CV / Resume

Fraser's CV/Resume

Activity

Connections223 Followers377 Following239

Views4,866

Creativepool member since 26 September 2012

Following

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creative director CGI, Gavin Davis Art

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Digital Artist, Freelancer

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2

Oliver Craddock

Freelance Graphic Designer

United Kingdom

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Lochner + Carmichael

Photographers, Lochner + Carmichael

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Julian

WRITER/DIRECTOR/CREATIVE DIRECTOR, Integrated Creative Team

United Kingdom

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1112129

AKQA

United Kingdom

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