Francesco is the Executive Creative Director at VMLY&R Italy, a brand experience agency that delivers contemporary, fully integrated digital and creative offerings to clients on a local and global scale.
In May 2018 he was appointed Executive Creative Director at Y&R Italy, now VMLY&R, after the rebranding strategically decided on a global level.
Francesco is currently managing as ECD both the Milan and Rome offices of VMLY&R Italy, leading a team of about 60 creative talents. He is in charge of existing Clients and all pitches for new Business.
In the last year his creative input contributed to win new assignments such as Galbusera Bakery, Virgin Active Fitness Club, the consumer electronics retailer Expert and a relevant organic growth for the coffee brand Lavazza, globally handled from the Milan hub.
When he decided to move to Germany in 2014, it was the aim to face a bigger market that made him go to Stuttgart. Landed in the prestigious creative agency Jung von Matt, where he has managed, as Creative Director, International clients such as Grundig (home appliances), Hyundai and Genesis (automotive). Further, he was in charge of the International new business.
Previously, before going to Germany, he was Creative Director at 1861United in Italy, nowadays Grey. Managing more than 20 people and working both as creative and creative director.
During 20 years in the advertising business, he has joined 3 mega corporations, Interpublic, Omnicom, WPP and 2 independent networks. Met great Maestros on his way, and incomparable working partners. Won national and international awards.
He thinks advertising should make people laugh, at least smile. Or making people cry, very hard. Nothing in between.
He loves his job. But above all, he loves his - 4 languages, 2 nationalities, 2 toddlers, 1 wife - family.
Art Director’s Club - Bronze, Art Director’s Club - Gold, Art Director’s Club - Silver, Cannes Lions - Shortlist, Effie\'s - Bronze, EPICA Award - Silver, Eurobest Award Shortlist, New York Ad Festival - Second Prize, New York Festival - Finalist
Francesco Poletti has been a Contributor since 25th November 2015.