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Francesco Poletti
Executive Creative Director
ABOUT
Rockin’ Mamas took the rebellious spirit of mothers all over the world and turned it into an international integrated campaign. Rockin’ Mamas compares the everyday experience of mothers everywhere to the life of a rock star: waking up fully dressed, having to get back onto stage, performing all night long. Every part of the campaign is very real, raw and human, and brings everything to the table: emotions, puke, ugliness, beauty. All of the women who starred in the campaign are in fact real mothers, including the video’s voiceover artist, the English singer DeeLayDee.
MADEIT CREDITS
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Rolling Stone ItaliaClient
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Alessandro NaboniProducer -
Ali AliCopywriter -
Annalisa De MariaExecutive Producer -
Barbara Ruscio LeviBusiness Development Director -
Francesca NussioExecutive Producer -
Giorgio BorghiExecutive Producer -
Lorenzo CrociArt Director -
Martin GinsborgCopywriter -
Movie Magic InternationalProduction Company -
Neda ZagEditor -
Operà MusicMusic & Sound Company -
Pierre MouarkeshDirector of Photography -
Riccardo BaitaCopywriter -
Sarah ToumaExecutive Producer -
Veta ChatziioannouProducer -
Cinzia CacciaSenior Art Director -
D&AD -
Nicoletta ZanterinoCopywriter -
VMLY&R ITALYAdvertising Agency -
Francesco PolettiChief Client Officer