About me

IN A NUTSHELL
Copywriter, concept creator, tone of voice consultant, creative strategist, brand guardian, sense checker, go getter. I've spent the last 10 years marketing startups, SMEs and global brands through copywriting and content writing, concept ideation, brand strategy and sheer hard work.

My ideas and my words have moved brands in the UK, Europe, North America, the Middle East, and the Far East further towards their very own spotlight. I've helped global brands and one-man-bands, both in-house and agency side. Whether it's digital, print or OOH, social or search, websites or soundbites, multi-channel campaigns or tiny call-to-action buttons, TOV guidelines or thoughts from the sidelines... I've written copy for almost every channel, platform and touchpoint. Except Truth Social (naturally).

THE BRANDS
Clients include Per4m sports nutrition, ZOEVA cosmetics, Dropbox cloud storage, Redefine Meat food tech, Swoon Editions furniture and interiors, Pickle & Podge childrenswear, baraka trading platform, Owen Drew home fragrance, TransferGo money transfers, Dune footwear, Decology interiors, Joy The Store fashion and gifts. And some I'm sworn by NDAs not to mention - like an industry-leading antivirus software provider.

WHAT I ACTUALLY DO
Building concepts, writing copy and managing creative projects, I start from scratch, and take everything through to completion. I use performance data, my creative gut feeling, team feedback, and the sixth sense I've gleaned from years of doing this, to inform my decisions. I work out what went well, and improve on it. I discard the failures, but learn from them. I'm curious and resourceful, and an advocate for all the brands I work with.

In most projects, I collaborate with designers, art directors and — if I'm lucky — other copywriters. Together, we weave creative narratives from scratch, come up with eyebrow-raising ads, or find the simplest way to express complex stuff. I accept projects where I know I can make a difference to the business, or the business can make a difference in the world. Ideally both.
If you need someone to turn your tone around, let me put my words to work. Get in touch.

Skills

Advertising, B2C, Brand Management, Branding, Campaign Planning, Client Services, Content, Content Management, Copywriting, Creative Direction, Digital Marketing, Digital Strategy, Editing, Email Marketing, Interior Design, Languages, Proof Reading, Script Writing, SEO, Social Media, Strategy Planning, tone of voice, Writing

Sector Experience

Advertising, Brand Management, Charity / Not for profit, Creative Services, Design, E-Commerce, Fashion, Footwear & Accessories, Furniture, Fixtures & Equipment, Healthcare, Interiors, Retail

Clients

baraka, BusyKid, Cannabotech, Chivas Regal, Decology, Dropbox, Dune, Joy Group, Loosid, NewDay USA, Owen Drew, Per4m, Pickle & Podge, Redefine Meat, Shopkick, Swoon, TransferGo, UPSIDE, ZOEVA