About me

IN A NUTSHELL
I'm a freelance creative copywriter and tone of voice consultant. I predominantly write creative/marketing copy and content. That said, I have an annoyingly good eye for what makes a decent CTA button or a fine lil checkout flow, so you'll also find me wandering into the realms of product and UX copywriting from time to time. And annoying the hell out of introverted developers.

THE INDUSTRIES
Interiors, retail, fragrance, sustainable fashion and jewellery, fintech, mental health.
THE BRANDS
Swoon, baraka, Owen Drew, Jolivur, TransferGo, Wellbeing in Theatre, House of Alice (HOA), ExtraAF, Dune, Decology, Joy. And some secretive lil clients.

WHAT I ACTUALLY DO
Typically, I help my clients create their brand identity and tone of voice, while conceptualising and producing copy for ad campaigns, blog, social media, lifecycle/email marketing, site, product and a whole lot more. I also have experience scaling tone and content for international markets, which believe you me can be a huge pain in the arse but 100% necessary for any global brand.

I accept projects where I know I can make a difference to the business, or the business can make a difference in the world. Ideally both.
I led copy and content at Swoon from 2017 to 2019, and got a real taste for interiors and home design. I'm keen to continue working in this space.
If you need someone to turn your tone around, let me put my words to work. Get in touch.