About me
I'm an Art Director and Graphic/UX-UI designer with a solid background in advertising agencies for several years (more than 15 years), I've worked with an artistic roles since 2001. I'm very passionate about all visual arts and during all my career I used interact design to merge all senses, I think that we can't see the world without a synestesic point of view.
I've started with graphic and web/app design, after a period I directed my attention to the social media and online advertising, with a special attention for charity advertising.
During the last years I've also started to studying UX Design more deeply and I have now a more structurated knowledge and Certifications.
The love for illustration always inspired me in the graphic design world. I think that technologies make more opportunities for an illustration to be great, by taking the best of both digital and analog worlds. In my personal and professional projects I always explore the balance of the two, mixing them according to the audience and the message I want to transmit.
Currently I focus on UX/UI Design, designing web-app, websites, and mobile apps. I think a beautiful design has to be efficient and easy to use, then I am focused on research and user experience.
Beside working on my own private projects (being passionate about your job means being always curious and interested about it), I had the chance to work for clients like Kia Motors, Chanel, 3M, Zuegg, Tunap, Met jeans, etc.
Management:
- deliver well in multiple projects
- organize tasks accordingly
- guide (or be guided) a team in a project
User-centered Design:
- use succesfully design thinking method and design sprint
- brainstorm and create original ideas
- create an efficient User Experience Design, starting from user journeys, creating mockups (wireframes), mind-map and prototypes
- strong Human and User Design Centred methodology skills
Advertising and communication:
- create unique cross-media campaigns
- make the difference in a brand identity
- create poliedric and visionary concepts
Visual arts:
- passing through illustration, photography
and video with professional skills
FS Lab is the brand that I've created to include projects ranging from installations to exhibitions, web based applications, simple illustrations, videoclip, brand identity, design for App, web, etc. .. The brand was born in 2003. In 2013 the brand established his headquarters in Milan, in 2016 in Zurich and in 2021 in Lugano.
Skills
Art Direction, Branding, Digital Art, Exhibition Design, Experience Design