About me
A SHORT AND HAPPY SORY
Branding and Branding
I got to know branding at Landor and started flying back and forth from Milan to Paris. My business card said Client Manager. Then I moved to FutureBrand and became even more eager to work on brand as Account Director.
In gthe last fifteen years or so I've been working as Brand Angel, free and happy to take care of brands in many different ways: brand strategy definition, naming creation, copywriting and brand identity creation.
Let me drop some names: Adecco Group, Bracco, Buitoni, Citrus, Eurizon, LifeBee, Meesoo, Migross, Mylia, Nascent, Record Cucine, Sofidel, Tesya, Toscanini, Trenitalia.
I teach naming at IED and I still learn a lot from my students. I'm visiting professor at the Cultural Diplomacy at Università Cattolica in Rome.
Skills
brand identity, brand naming, brand strategy, Copywriting