About me

I am Francesca Martorelli, Founder and Creative Director of Martorelli Lab. I specialise in Branding Design and have ten years experience in the advertising and design industry. I have lived in Rome, Amsterdam and, it's seven years that I am living in London working for numerous global brands such as Nike, MTV, SABMiller, KPMG, Google, Waitrose.

I studied Visual Communication at IED European Institute of Design in Rome, Italy. I am specialised in Branding Design. I love to research, get informed and think conceptually before start to design. This approach helps my clients to be successful and get closer to their customers. I am interested in creating work with personality, a distinctive look and a meaningful story to tell.

In 2017 I founded Above Brand, a sustainable Beer Firm which delivers the perfect multicultural drink experience enveloped in stylish eco-friendly packaging. I was responsible for every aspect of the brand creation, from the idea to the product launch. The aim was to create a brand I would have loved to see around.

Services

Art Direction and Creative Direction

Brand Identity and Strategy

Packaging Design

Editorial Design

Advertising

Illustration

Photography

Web Design and Development

Experiential Design

Skills

Branding, Campaign Planning, Event Design, Graphic Design, Illustration, UX/UI

Sector Experience

Advertising, Brand Management, Branding, Communications, Design, E-Commerce, Exhibitions, Magazines & Comics, Merchandise, Packaging, Point of Sale

Clients

BBDO Worldwide, DDB Remedy, Essence, Fitch, Google, KPMG, mtv uk, Nike, OLIVER, TBWA, Waitrose