About me

Frances leads JKR's client teams in showcasing and driving the value of brand vision and charismatic design at the heart of our clients' businesses. Her role also encompasses driving the need for brand consistency in omni-channel marketing across current and new clients. Phillippines-born, Singapore-raised and fresh from 6 years in Shanghai; Frances has 14 years of advertising and brand building experience with the likes of BBDO, TBWA and Fred & Farid under her belt. Whatever the challenge - whether it be brand architecture or online shopping, commercial strategy or agency management - she brings her strategic expertise and signature dynamism in spades. Brand Experience: PepsiCo, Philip Morris International, Evian, Audi, Porsche, Guinness, SingTel, Gillette, Jaeger Le Coultre, Value Retail

Skills

Account Management, Advertising, Agency Coordination, Brand Management, Branding, Digital Marketing, Digital Strategy, Event Management, Management, Production, Strategy Planning

Sector Experience

Advertising, Brand Management, Event Organisers / Management, Fashion, FMCG, Food & Beverages, Mobile, Packaging, Photography, Point of Sale, Print, Social Network / Community, Television