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About me

I'm the Chief Creative Officer at draftLine Buenos Aires, AB InBev's in-house agency. I lead creative work for both local and global brands, including Quilmes, Brahma, Tada, Goose Island, and Corona, among others.

With over 15 years of experience in the industry, many of my projects have evolved into major advertising campaigns recognized at international and local festivals such as Cannes Lions, Clio Awards, Effie LATAM and Argentina, D&AD, FIAP, El Sol de Iberoamérica, Wave Festival, El Ojo de Iberoamérica, and El Diente Argentina.

Before joining draftLine, I worked at VMLY&R, developing campaigns for clients such as LG, Arcor, WWF, Danone, and Softys. Prior to that, I was part of the GREY team, collaborating with leading brands including Coca-Cola, Procter & Gamble, GSK, NBC, Ferrero, and Fundación Favaloro.

Throughout my career, I've built a strong foundation as a creative leader, driving ideas and strategies that connect brands with people in meaningful and culturally relevant ways.

Details

AvailabilityLooking for work

ContractPerm

LocationBuenos Aires, Argentina

Skill LevelDirector

LanguagesSpanish, English

Tagged Job TitlesCreative Director, Art Director, Creative

Achievements

See all achievements

Recommendations

Currently No Recommendations

Skills

Advertising, Art Direction, Creative Direction, Graphic Design, Photography

Sector Experience

Advertising, Creative Services

Awards

Cannes Lions - Bronze, Cannes Lions - Gold, Cannes Lions - Silver, Creative Circle Award - Gold, D&AD Award - Wood Pencil, El Ojo Bronze, El Ojo Gold, El Ojo Silver, El Sol, FIAP

CV / Resume

Florencia's CV/Resume

Activity

Connections74 Followers119 Following78

Likes11

Creativepool member since 22 June 2021

Florencia's articles

Top 10 most exciting creative directors on Creativepool

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