Florian W. Mueller Freelance

ABOUT

In April 2017 I had the chance and opportunity to shoot a campaign for Porsche Asia. The claim of the campaign was “Life Intensified” and the task was not only to shoot four colorful Porsche Macan S, but to find the proper locations for the fantastic vehicles in “Lava Orange”, “Viper Green”, “Riviera Blue” and “Ultra Violet”.

So the whole production, from creating the idea, location scouting and poduction, was in my hands.

And we wanted to produce four mini films to show our work and location scouting from behind the scenes.

I gathered a unique and awesome crew and at the end of April four excited guys entered the plane from Frankfurt, Germany to Taipei, Taiwan: David Schütte, Creative Director at Kemper Kommunikation, Johannes Maierbacher, filmmaker from Munich, Christian Bacher, photographer, who assisted me and made terrific behind the scenes shots and me.

One week scouting, thinking, re-thinking, re-scouting, laughing and, of course, shooting. And enjoying the world of Taipei.

We had company of the nice people of Porsche Asia like Michelle Fang and Yannick Ott, Endy and Yosh and of course Lucie the Fixer. Name is program, she is fixing problems, no challenge unacceptable.
And for three days we were accompanied by Kevin Wong and his crew from HYPEBEAST who produced a feature about my work and my approach to this shooting.

Client: Porsche Asia Pacific
Agency: Kemper Kommunikation
Creative Director: David Schütte
Location: Taipei, Taiwan
Models: Porsche Macan S in „Riviera Blue“, „Lava Orange“, „Viper Green“ and „Ultra Violet“
Assistant: Christian Bacher
DOP for Making of: Johannes Maierbacher, Caspic film
Post Production: NPIXO

Date created: August 2017 2017-08-01T00:00:00+0100
Date published: 2 February 2018 2018-02-02T08:46:28+0000

AWARDS

Chromatic Photography Awards
International Photography Awards

MADEIT CREDITS

  • Porsche Asia PacificClient
Annual 2018 ShortlistPORSCHE - Life IntensifiedPhotography Project featured: on 2nd February 2018

PORSCHE - Life Intensified

*
*
*
*

Comments