About me

Based in Buenos Aires, Florencia is a PR and Creative Excellence professional with a career of more that 17 years in the Latin America advertising industry. For the last four years, as Chief Reputation Officer of Grey Latam, she has worked closely with the region CCO´s, overseeing the PR vision and strategy of the best ideas across Latam, boosting their organic PR potential from the beginning as member of the creative council. In the last year, she has developed the PR strategy for multi awarded creative ideas such as Life Saving Stickers for Makro at Grey Colombia and The Postponed Day for LALCEC at Grey Argentina, a PR cored campaign that received golds at One Show, D&AD, 2 GP at CLIO and 7 Cannes Lions 2023.