ABOUT
Based on the insight that 94% of smartphone users engage with their devices vertically, while 79% find vertical videos the most interesting, we teamed up with Samsung to push the limits of content sharing.
In celebration of the official launch of Samsung KX - London's new destination for everything culture and innovation - we created the world's first vertical stage gig.
Aligning with Samsung's brand promise 'Do what you can't', the vertical gig was performed by pop and R&B star Mabel who, with the support of her band, DJ and dancers, took to the stacked three-story stage, towering over nine meters high - providing the audience with the perfect 9:16 shot.
The stage allowed all elements of the gig to be seen and heard in a vertical symphony. Whilst meeting the constant desire to share instantly across social - stimulating debate around live music staging conventions and Gen Z.
Following the launch, Samsung KX will offer guests a more multi-sensory experience and inspire people to push their limits, discover and learn, via Samsung technology.
MADEIT CREDITS
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SamsungClient
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Adam ReidAgency Producer -
Andrés HuertaCreative -
Ezequiel de LucaCreative Director -
Fran DerryBoard Director -
Hannah WoodAgency Producer -
Jaime TrápagaCreative Director -
Joaquín EspagnolCreative Director -
María LempickaCreative -
Mike PantelisCreative -
Nicolás DiacoCreative Director -
Pablo FernándezCreative Director -
Rich EdwardsExecutive Strategy Director -
Teresa LópezCreative -
Universal Music GroupMusic & Brand Partnerships Company -
Vicky MarlowGroup Account Director -
Samsung -
Creative Circle, Creative Foundation & The UK Creative FestivalAwards Body -
Andy StavrouCreative -
Iris -
Grant HunterExecutive Creative Director -
David PrideauxExecutive Creative Director -
Simon MannionCreative Director -
Amy BrysonManaging Partner -
Henry ScotlandCreative Director -
Chloe AldridgeProduction Director -
Florence EvansSenior Strategist -
David PatarroyoCreative -
Elinor VasiliouCreative Director -
Irene San JoseCreative
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