About me

I am an experienced Creative Producer specialising in food and lifestyle content for both branded and editorial production.

Having started my career in Broadcast Television Production (Great British Bake Off, First Dates, etc) I then transitioned to social first content production, starting in the world of eSports producing content for international arena tournaments, then to Tastemade, where I specialised in food and lifestyle content.
I have worked on high-end, multi-million pound branded deals across different sectors in the UK and international markets, including food and drink brands, lifestyle and interior companies, hotel chains and experiential brands (arena events for eSports).

My passion comes from my desire to make content as beautiful and visually exciting as possible, I work tirelessly to design my shoot concepts to engage the audience immediately, to showcase the brand, to tell a story and excite the viewer and be taken on a beautiful visual journey. This approach has proven effective when creating content that performs well both in terms of platform views and client satisfaction, resulting in repeat campaigns.

I am excited about understanding client needs and brand, whilst working with colleagues to create a content package that hits the brief, is viable within the budget and that uses visual creativity and new trends to help push performance across platforms. Making visually stunning content whilst hitting all of these other factors is an exciting creative and logistical challenge.

Taking an organised and detailed approach to my creative work allows me to be both a creative lead with a strong understanding and vision of the narrative and tone of the work, whilst also being a detailed and reliable project manager.