About me

In 2016 your 'why' and 'what' matters; 'purpose' on the long term, 'targets' on the shorter term. Your story to tell is more than just the sum of your content and assets. It is about engaging with your internal and external audience from all areas; marketing, communications, sales, PR, corporate communications, customer care, co-creation, innovation, technology, R&D and HR. Now is the time to build the internal bridges to truly tell your story, to show the purpose, the pride and the passion.
The exponential organizations are here to stay, we are agile, we aim for the purpose on long term and strive for the targets on short term. We share our knowledge and information, we do crowdfunding and we embrace and enhance communities to facilitate growth and innovation. It is time to head away from the playground, time for the next step.

With a strong 'getting-things-done' mentality and 16+ years experience of working for 30 top level brands, organizations and agencies, I define and realize your brandstory strategy, the content, editorial planning and measurements from a multi-disciplinary perspective. With a background in digital, my perspective on content is channel-agnostic; content first, channels second.

Next to creating content, the seeding is key. In 2016 it is about the combination between paid media, public relations ('free' media) and integrating the needs for content of your customer (listening). Do not just broadcast, make your content relevant to the assigned audience at the right moment on their channels of choice.
To keep track of your efforts, I feel it is very important to be analytical and work based upon insights; develop a reporting strategy with KPI's to measure the success and progress, and to share this knowledge through the line.

I am a creative and I have been named an inspirator and a motivator.
Next to that, I am a true nerd and ahead of the crowd in the digital world.