About me

I'm a Brazilian brand strategist who believes that the best opportunities for business are realised by combining a passionate problem solving mind-set with incisive human truths and astute observations on how the world around us is changing.
It's with this mind-set I've worked for 14 years in leading creative agencies, research and innovation consultancies and, most recently, at Google, dedicated to bringing new perspectives about people and how their relationships have changed in numerous aspects of life, partnering with creative teams to build meaningful solutions.
I've used the streets as one of my favourite sources of knowledge, developing my passion and sensibility to interpret culture and provoke brands to strengthen their connections with people. In this data-driven era, leading an analytical team, my mission has been revealing the cultural insights layer that hides beneath big data.

I'm a problem finder and problem solver, with demonstrated hands-on experience in end-2-end creative projects. I've also led senior strategic teams on essential projects for a diverse mix of clients.