About me

I am a design fanatic, inspired by the creative world and constantly striving to make my mark on it. I am passionate about branding and am kept awake at night by outdated bitmap logos. I have 12 years experience in the design industry, currently working as a freelancer but having also worked for agencies and for in house teams in both beauty and entertainment industries and a short time in repro.

I have designed logo concepts for high street spas, websites for sporting and event organisations as well as interior branding concepts for Wimbledon AELTC, The Creative Assembly and my local Council. I have experience artworking and conceptualising designs for client sign off. I have recently been working on concepts, style frames, storyboards and design of assets for animations with a motion design agency in Soho.

I love designing, I live and breath my work and often work on my own projects just for some creative exercise. I am passionate about sustainability and the sourcing of ethical products, packaging and services - I feel that design and sustainability should go hand in hand. I would love to work for a company that holds ethical and sustainable values at its core and look forward to the challenges our industry faces as consumers adapt to more forward thinking, sustainable lifestyles.


Advertising, Art Direction, Brand / Logo Design, Brand Management, brand personality and tone of voice, brand strategy, Digital Marketing, explainer video assets, Illustration, Interior Design, Packaging Design, Retail Design, Social Media, Storyboarding, visual identity, Visual Merchandising, Web Design

Sector Experience

beauty, Branding, Charity / Not for profit, Computer Games, Fashion, Healthcare, luxury lifestyle, Print, Retail, Sports


7th Heaven, Active Sussex, Babolat, Creative Assembly, Earthkiss, Golf Open, Happy Dog Day Spa, Horsham District Councel, IMG, Links of London, Montagne Jeunesse, Ralph Lauren, Rounders England, Sheerluxe, Shure, Slazenger, Smith Gate Spa, Warner Bros. Entertainment Group of Companies, wimbledon AELTC

Trade Associations

Design Business Association DBA

Currently No Recommendations
Looking for work
Project featured:Fashion Branding - Phi
on 10th May 2016
Project featured:Rock&Reload branding and digital content
on 12th July 2019
Perm, Freelance, Temp-Perm, Part time
Skill Level
Middleweight, Senior, Director
Creativepool member since 5 November 2014