. . .

About me

I work with some amazing clients who need a little bit of help online. I update website content, write email marketing copy, manage social media feeds and create strategies. I do this for a luxury fashion brand, an abstract artist, a cyber-security firm, a birthing business and a vegan chef. I like to keep things varied and interesting.

I started out in independent music. When I was 19 and needed to pay for my degree while living in London, I was taken on by a music marketing company to stuff envelopes, answer phones and do a few meet and greets. I absorbed as much as I could and went on to organise the logistics of worldwide tours, got journalists to write about the bands, spoke to distributors across Europe and the US about the music the record label was releasing. I wrote press releases, sales sheets, managed stock levels and put records into production.

I know far too much about catalogue numbers, vinyl production and copyright. I also got to perform on a record once, which occasionally pops up on my Spotify recommends and I will always blush at the sounds of my Yorkshire tones banging out the song.

I learned all that I could from the women who hired me. When one asked me to check out this new Facebook thing one day, I did so with all the energy of my youth and while I was at it, could I also manage the podcast too, please

I went on to apply these skills and experiences as a freelance contractor. I spent three years co-ordinating corporate events, which turns out is not too far removed from organising world tours. Just with fewer tantrums, lost keys and missing instruments. Meeting an AV brief is no more complex than ensuring backline is in the right venue at the right time.

Then there is writing website content. I spent much of my university years fiddling about with Blogspot and WordPress, seeing how I could manipulate the templates to make it all look prettier. Front end coding that I could use to create a blog without any navel gazing. I wrote about being vegan in a time when eating options in a train station was an apple, if you were lucky. Okay, maybe a little navel gazing.

I used this to start making my own websites and then moved onto e-commerce. I wanted to know what it was like to build a website and sell a product from it. It turned out to be a lot of fun and put my marketing and PR skills into action. I found I could get coverage in national newspapers, magazines and Buzzfeed.

I now talk about this and how you can use social media marketing without feeling like you're scatter gunning the internet at round tables and networking events. I use some of the confidence it took for me to take a microphone in a recording studio years ago and put it into action in front of a room full of people.

And all of this, it all comes down to the experience I had in music, those lessons I quickly learned about working hard, being organised, seeing an opportunity where no one else can and most importantly, being passionate. It all makes a difference and those are the skills I bring to work with me every single day.

Details

AvailabilityLooking for work

ContractFreelance, Part time, Remote

LocationWorcester, United Kingdom

Skill LevelMiddleweight

Tagged Job TitlesCopywriter, Content Manager, Social Media Manager

Recommendations

Currently No Recommendations

Skills

Content, Content Management, Copywriting, Digital Strategy, Email Design, Email Marketing, Event Management, PR, Proof Reading, Public Speaking, SEO, Social Media

Sector Experience

Arts, Fashion, Fine Art, Painting & Sculpture, Food & Beverages, Information Technology, Music, Pharmaceutical

CV / Resume

Fiona's CV/Resume

Activity

Connections4 Followers15 Following33

Likes0

Creativepool member since 7 January 2019

Work
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Activity

Fiona's work

PR for Norty Puds

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