About us

Finchitua by Feiruza designer label



Dubai-based Ethiopian designer Feiruza Mudessir is causing quite a stir in the Middle East's fashion scene with her label Finchitua, which in Ethiopian means, ‘the girl with a gap between her teeth’.

In Africa, a 'finchit' is considered to be a mark of considerable beauty. Feiruza's unique style blends traditional Ethiopian fabrics with a distinctively modern flair, resulting in refreshing pieces aimed at style savvy women looking for an edgy look.


Born in Ethiopia, the daughter of former tailor got her first taste of design and fashion as a child experimenting with natural materials like wicker and dried flowers which she would decorate with colored paints. At a young age, Feiruza discovered her curiosity to mix the traditional with contemporary and this has become the trademark of her designs today. 

After spending few years of her high school life in India, Feiruza moved to Dubai to pursue a diploma in Fashion Design from Edexel University UK Under CEE “Centre for Executive Education” in Knowledge Village from where she graduated in the class of ’07. Here she further developed her passion and craft, before moving on to manage several luxury fashion stores.

Speaking about where she draws her inspiration from, Feiruza says, "My designs are inspired by the cultures I've been exposed to. You will find not only Ethiopian flavors but also design elements from Ethiopia, India and U.A.E.... Full Bio on