About me

I'm a creative leader with 20 years of experience leading integrated campaigns, content projects, and digital platforms for major brands in Brazil and Latin America.

I've held leadership roles at agencies like Cheil, Grey, SunsetDDB, RAPP, and Proximity BBDO, driving creative operations and delivering work that connects brand, culture, and performance. As CCO of Cheil LATAM, I led the creative front for Samsung across the region, integrating content, social, creators, technology, and innovation. During this period, I conceptualized and launched the 3D studio for Samsung's virtual influencer SAM, managing a multidisciplinary team of over 80 people.

I have deep experience in 360° campaigns, owned content, brand culture, influence, gaming, and projects focused on applied technology. My strength lies in the ability to combine strategic vision, craft, and execution, working closely with clients, with a strong business mindset and hands-on approach.

I've collaborated with brands such as Samsung, Havaianas, Itaú, Duolingo, BMW, Shell, Santander, P&G, and Pepsi. My work has been recognized with over 40 national and international awards including EFFIE, Webby, One Show, MMA Smarties, NY Festival, Archive, and CCSP. I've also served as a jury member for festivals like El Ojo, Webby, Shorty, Caples, and MMA.

I'm passionate about working closely with clients, turning complexity into simple solutions, and delivering high-quality work — from concept to execution.

Felipe's work

G-RUN a original game

Place of Tomorrow

The Unignorable Notification

Memory Exchange

Pepsi Twist Land

Pepsi Twist Land 2017

Supergasbras Oven Messages Social Media Campaign

Sounds Like The Unreal Thing

Bonfire Stories

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