About me

I'm a creative leader with 20 years of experience leading integrated campaigns, content projects, and digital platforms for major brands in Brazil and Latin America.

I've held leadership roles at agencies like Cheil, Grey, SunsetDDB, RAPP, and Proximity BBDO, driving creative operations and delivering work that connects brand, culture, and performance. As CCO of Cheil LATAM, I led the creative front for Samsung across the region, integrating content, social, creators, technology, and innovation. During this period, I conceptualized and launched the 3D studio for Samsung's virtual influencer SAM, managing a multidisciplinary team of over 80 people.

I have deep experience in 360° campaigns, owned content, brand culture, influence, gaming, and projects focused on applied technology. My strength lies in the ability to combine strategic vision, craft, and execution, working closely with clients, with a strong business mindset and hands-on approach.

I've collaborated with brands such as Samsung, Havaianas, Itaú, Duolingo, BMW, Shell, Santander, P&G, and Pepsi. My work has been recognized with over 40 national and international awards including EFFIE, Webby, One Show, MMA Smarties, NY Festival, Archive, and CCSP. I've also served as a jury member for festivals like El Ojo, Webby, Shorty, Caples, and MMA.

I'm passionate about working closely with clients, turning complexity into simple solutions, and delivering high-quality work — from concept to execution.

Skills

Advertising, Art Direction, B2B, B2C, Brand / Logo Design, Brand Stategy, branded content, Branding, Campaign Planning, Consultancy, Content, Content Management, Crafts, Creative Direction, Creative leadership, creative strategy, CRM, Digital Strategy, Graphic Design, Illustration, Social Media

Sector Experience

Advertising, Airline, Automobiles, Banking, Brand Experience, Brand Management, Branding, Communications, Consulting Services, Creative Services, Finance, Food & Beverages, Mobile, Personal Care, Point of Sale, Retail, shopper marketing, Social Network / Community, Technology

Awards

Archive, Ciclope Category Winner, Creative Club Festival Brazil, DMA Award Shortlist, ECHO Latam, EFFIE Award Brazil, EFFIE Award Latam, Lisbon International, Lusófonos Creativity Awards, MMA Smarties Award, New York Ad Festival - First Prize, One Show - Silver Pencil, Shorty Award, The ECHOs, Webby Award

Clients

Avianca, BASF, BMW, Duolingo, Eucerin, Folha de São Paulo, Havaianas, Itau Bank, Locaweb, MasterCard, Pepsi, Pernambucanas, Samsung, Santander, Supergasbras, UOL

Trade Associations

Internet Advertising Bureau IAB, REDHOOK Creative School