About me

My name is Felipe Previtali,

I am Sr. Art Director based in São Paulo.

Since I was little I was connected to the arts in some way, accompanying my grandfather, an excellent craftsman, illustrator, who worked with wood, projects and drawings, in which he gave me my 1st course in serigraphy and type in ink at the age of 10. I grew up in a neighborhood in São Paulo, with many influences, from graffiti, street culture, graffiti. Today I bring these references with me in my art direction and how I express my visual thoughts.
Practitioner and passionate about sports of all kinds, whose main hobby is Jiu Jitsu, and surfing. Sports brought me a different, objective and clear way to work creatively, managing and contributing to great projects.
Currently at Moma, I have the pleasure of working with clients such as Mercedes Benz, KIA, Mizuno, Intelbras, Stix and Onodera. And I've also had the opportunity to work with other clients such as Nestlé, Sanofi, Roche, Ache, Merck, P&G, Philips, Itaú, Sony Ericsson, Subway, Kopenhagen, Stihl among others.