About me

Federico is a multi award winning Creative specialist and has recently completed a role as Chief Creative Officer / Head of Digital Product at Shopa, where he has been responsible for both mobile and web creative, design, product development, UX/UI and go to market strategies.

He has extensive experience mentoring and engaging both internal and external creative teams in previous roles, most notably as Global Creative Director at Education First.

Federico has been developing creative consumer digital products for over 13 years, starting his career as Art Director for digital advertising agency Publicis, developing B2C and B2C products and campaigns for brands from Coca Cola to Airbus.

He later on went to set up his own digital production agency with the goal of producing online, responsive and mobile products that engage, following customer centric lean development methodologies, consequently pitching and winning clients Qualcomm, Adobe and EE.

A big advocate of swiss design thinking, Bauhaus, lean UX and agile product development, Federico is a hands on client facing digital product specialist with a strong background in creative direction, pitch preparation, consultancy, digital design, mobile application development, and delivery strategies.

Federico is currently Product Development consultant at Telefonica Wayra in London, where he regularly holds workshops on lean UX/UI, creative direction and design to over 25 SMEs. He holds a 2:1 in Multimedia Technology and Design from Brunel and a Master in Visual Communication from Milan, also fluent in French, Spanish, Italian and currently learning Polish.