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About me

Meet Federico, the visionary global creative leader with over two decades of experience spanning Europe, Asia, and the Middle East. With an illustrious career as an Executive Creative Director, Federico has steered campaigns for industry titans such as Barilla, Coca Cola, J&J, P&G, Snickers, Pepsi, and Walls, earning him a staggering 300+ creative awards.

His hallmark lies in fostering deep client relationships and crafting seamlessly integrated campaigns that captivate audiences worldwide. Federico's journey has been adorned with accolades from prestigious platforms like Cannes, Epica, D&AD, LIA, CLIO, Eurobest, One Show, Spikes, Lynx, and the New York Festival, among others. Notably, his tenure in Russia saw him clinch the country's first-ever Cannes Lion, propelling Young & Rubicam Moscow to become the most awarded agency in Russia.

Venturing into Manila with BBDO Guerrero, Federico expanded his global footprint, leaving an indelible mark on brands like Cornetto. His prowess was duly recognized when he was named among the top 10 Executive Creative Directors worldwide by Best Ads Creative Ranking in 2020.

Transitioning to FP7McCann MENAT as Chief Creative Officer in 2022, Federico orchestrated a meteoric rise, propelling the agency to the pinnacle of creativity in the Middle East. Under his stewardship, FP7McCann MENAT secured 18 Lions in just two years, including the coveted Grand Prix Lion, alongside a plethora of victories at esteemed regional and international shows.

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Details

ContractPerm

LocationDubai, United Arab Emirates

Skill LevelDirector

LanguagesItalian (native) English (fluent) Russian (basic)

Tagged Job TitlesChief Creative Officer

Achievements

Contributor:

Federico has been a Contributor since 25th November 2015.

Top 100 Creative Leaders

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Recommendations

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Awards

Cannes Lions - Bronze, Cannes Lions - Gold, Cannes Lions - Grand Prix, Cannes Lions - Shortlist, Cannes Lions - Silver, New York Ad Festival - First Prize, New York Ad Festival - Second Prize, New York Ad Festival - Third Prize, New York Festival - Finalist

Activity

Connections136 Followers190 Following3,001

Views5,506

Creativepool member since 23 June 2024

Federico's Followers

Vadym Pinchuk

UI/UX Designer | Middle Graphic Designer

Ukraine

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2

Tim Lord

Artist, Tim Lord Art

United Kingdom

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Yasmine Wong

Creative Director, Freelance

Australia

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Alan MacDonald

Self employed artist / creative, InkUstrate Illustrators

New Zealand

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Emanuele Perilli

Creative designer, illustrator, web & motion, freelancer

Italy

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Kenny Rose

Graphic Designer, Kenny Rose Design

United States

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Gui Soares

Digital Artist, I Chase Balloons

Brazil

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The Artist as Photographer

Creative Director, Ken Gerhardt Photography

South Africa

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Rich Lane

Film Maker, Finely Filmed Productions

United States

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Lars Liedberg

Senior Product Designer / Design System Lead, Irukandji Desi

South Africa

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Martin Lewis

Senior Graphic Designer, Martin Lewis Design Ltd

United Kingdom

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Anastasiia Zaesenok

2d Animator, Illustrator, Freelance

United States

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Funsani John Scander

Digital Media Specialist, Malawi Revenue Authority

Malawi

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Multivitamin Studio

United Kingdom

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Jacob John

STORYBOARD ARTIST, Storyline FZE

India

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Luiz H Padovan

Photographer, Grupo Boticário

Brazil

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Mohamed Liyas

Motion Graphics Designer

India

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Buddy Films

United Kingdom

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Joel Langlois

Design Manager, Highways England

United Kingdom

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Vila DeVila

Russia

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