About me

Federico Duran is the VP Executive Creative Director at .Monks, with more than two decades of hands-on experience in the advertising world. Originally from Buenos Aires, Argentina, Federico's career spans both South America and the United States, giving him a unique perspective that blends cultural depth with a global vision. Having worked with top agencies like Saatchi & Saatchi Buenos Aires, Publicis USA, and Saatchi & Saatchi Los Angeles, he has built a reputation for leading transformative creative projects across diverse markets, including the General Market and the Hispanic Market.

He has been instrumental in driving global creative excellence at .Monks, shaping the agency's vision through his leadership and innovative strategies. His work transcends cultural boundaries, consistently pushing the limits of what creativity can achieve.

Federico's expertise is widely recognized in the advertising industry. He has served as a judge at prestigious festivals such as LIA, The One Show, and El Ojo de Iberoamérica, to name a few, further establishing his standing as a thought leader in the creative community.

His client roster is as diverse as it is impressive, featuring iconic brands like Google, Netflix, FIFA, Fuji, Marriott, Warner Bros., Spotify, General Mills, PlayStation, T-Mobile, Toyota, Nestlé, Adidas, NBA, , Pepsi, Coors Light, and P&G, among others.

Federico currently resides in Los Angeles, CA, where he continues to innovate and inspire within social media and advertising.

Skills

Advertising, AI, Art Direction, Brain storming, Cinematography, Copywriting, Creative Direction, Digital Marketing, Experiential Marketing, Film, Gaming, Marketing, Operations, Outdoor (OOH), PR, Presentation, Promotions, Social Media

Awards

Cannes Lions - Bronze, Cannes Lions - Gold, Cannes Lions - Silver, Clios - Bronze, Clios - Gold, Clios - Shortlist, Clios - Silver, D&AD Award - Yellow Pencil/White pencil, El Ojo Bronze, El Ojo Gold, El Ojo Silver, LIA Award - Bronze, LIA Award - Silver, New York Ad Festival - First Prize, New York Ad Festival - Second Prize, New York Ad Festival - Third Prize

Clients

AB inbev, Adidas Germany, Airbnb, California Lottery, Google, Nestle UK, Netflix, Toyota, Warner Bros. Entertainment Group of Companies