About me

Hello Ad World,

In the ad game for over two decades, I kicked off as an Art Director at local agencies. Spent 2008 to Feb 2022 at Hakuhodo Indonesia, crafting campaigns for local and global giants. Then led the creative charge at Ismaya Group in the lifestyle scene. Before my current role, I was Senior Creative Director at Innocean Indonesia, driving bold ideas and impactful storytelling. Now, shaping the future of creativity as Executive Creative Director at Cheil Indonesia.

Worked with brands across industries, including Samsung, Honda, KAO Biore, Hyundai, Nissan, Datsun, Bank Danamon, Amar Bank, Pertamina, Kapal Api, Semen Gresik, YongMa, Vivo, and more.

Named Hottest Creative in Indonesia multiple times—ranked in 2017, 2018, 2020, 2021, 2023, and now #6 in 2024 (Campaign Brief Asia). Ranked #60 in Asia out of 2,349 creatives in Campaign Brief Asia's Most Awarded Creatives 2024.

Scored a Grand Prix at Citra Pariwara, Yellow Pencils and Graphite Pencils at D&AD, plus wins at AdFest and beyond. Also part of the Yellow Canteen team.

Always about pushing creative boundaries and unlocking possibilities.

Ready for some creative shenanigans together

Excited for what's ahead.

Fajar NF.

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