About me

Fady is a passionate, awarded creative leader with more than 15 years of experience across the advertising landscape. He has worked with some of the world's biggest brands and most awarded agencies in the MENA region.
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With his passion for art and design, Fady started his journey as a graphic designer in Cairo, Egypt, where he also earned his degree in Graphic Design. He started his career in advertising at FP7 Cairo in 2010 as an art director, where he began to be an awarded creative.
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Fady has a deep appreciation for true insights, rich history, texture, and the roots of everything. Now based in Dubai, his thinking has been shaped by the city's vibrant blend of cultures and perspectives..
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Fady is a recycling fanatic; he transforms objects into living characters to tell a story in one shot.

During the Egyptian revolution, he co-founded law3andakdam - a colloquial term that literally means "if you have blood," which basically refers to your conscience. Law3andakDam is an online service that matches blood donors and patients in need of blood, based on location and blood type.
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Fady currently lives in Dubai with his wife, six-year-old son, and two-year-old daughter—who continue to teach him some of life's most meaningful lessons.
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Awards:
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ONE SHOW
#1 Illustrator in the Middle East and Africa | 2023.
1X Gold | NFTs | | Breakchains with Blockchain | 2023
1X Silver | E-Commerce | Breakchains with Blockchain | 2023
1X Merit | Craft / Illustration | Breakchains with Blockchain | 2023
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D&AD
2X Wood Pencils
- Commerce | Purchase Experience | Breakchains with Blockchain
- Commerce | Cultural Experience | Breakchains with Blockchain
CANNES LIONS
3X Silver:
- Digital Craft | Breakchains with Blockchain | 2022
- Media | Breakchains with Blockchain | 2022
- Creative Commerce | Breakchains with Blockchain | 2022
1X Bronze:
- Social & Influencer | Nana Taboo Totes | 2024
7X Shortlist:
- Social & Influencer | Nana Taboo Totes | 2024
- Media | Nana Taboo Totes | 2024
- Direct | Breakchains with Blockchain | 2022
- Sustainable | Breakchains with Blockchain | 2022
- Media | Breakchains with Blockchain | 2022
- Creative Commerce | Breakchains with Blockchain | 2022
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LONDON INT AWARDS
1X Silver:
- Creativity In The Metaverse | Breakchains with Blockchain | 2022
2X Bronze:
​​- Health & Wellness | Use of Social Media | Nana Taboo Totes | 2024
- Creativity In The Metaverse | Breakchains with Blockchain | 2022
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NEW YORK FESTIVALS AME
1X BRONZE:
- PR | Best use of Discipline | Nana Taboo Totes | 2024
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CRESTA
4X Gold:
- Digital Craft 'Outstanding Digital Illustrations | 2022
- Digital Craft 'Innovative Techniques | 2022
- Creative eCommerce | 2022
- The Future | 2022
2X Silver:
- The Wish We'd Thought of that award | 2022
- The Media Magic Award | 2022
3X Bronze
- Digital | Social Media | Nana Taboo Totes | 2024
- Direct | 2022
- OMG Award | 2022
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LOERIES
4X Silver:
- OOH Ambient | Nana Taboo Totes | 2024
- PR & Media | Nana Taboo Totes | 2024
- Design | Design for Digital
- PR & Media Communication | PR Campaign
2X Bronze:
- Print Communication: Print Advertising | Clorox | 2022
- Digital Communication: Digital Applications
1X Craft Certificate:
- Digital Communication: Use of Technology
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DUBAI LYNX
1X Gold
- Direct | Breakchains with Blockchain | 2023
2X Silver
- Glass | The Award For Change | 2023
- Design | Infographic | 2013
7X Bronze
- Digital | Breakchains with Blockchain | 2023
- Media | Breakchains with Blockchain | 2023
- Print | Wild Guanabana | 2014
- Film | Freska | Be Wowed | 2012
- Film | News more important than any other news | 2011
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ANDY
2X Gold
- Craft & Idea | Breakchains with Blockchain | 2023
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CLIO
1X Gold
- e-commerce | Breakchains with Blockchain | 2023
3X Bronze
- Digital mobile / social media | 2023
- Design Craft | 2023
- Partnership and Collaboration | 2023
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MADSTARS
2X Silver
- Creative eCommerce | 2022
- Peace & Justice | 2022
2X Bronze
- Diverse Insights | 2022
- Human Rights | 2022
4X Crystal
- Print Craft, Art direction | 2022
- Brand Experience & Activation | 2022
- Media | 2022
- Special, Pivot | 2022
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EFFIES MENA
1X Silver
- Lipton Ramdan | Be the color | Shopper Marketing 2017
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CAPLES AWARDS
- Direct Mail & Print | Wild Guanabana | 2014
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MENA CRISTAL
1X Silver:
- Print / Art Direction | 2014
1X Emerald:
- Film | Toyota | The way i ride | 2014

Skills

AI, Art Direction, Communications, Creative, Creative Direction, Digital Art, Illustration

Sector Experience

Advertising, Automotive, Banking, Branding, Creative Services, Electronics, FMCG, Food & Beverages, Real Estate / Property, Telecoms

Awards

AME Award Bronze, Andys - Gold, Cannes Lions - Bronze, Cannes Lions - Silver, Clios - Bronze, Clios - Gold, Cresta International Advertising Award, D&AD Award - Wood Pencil, Dubai Lynx  - Winner, Effie\'s - Gold, LIA Award - Bronze, LIA Award - Silver, Loeries - Bronze, Loeries - Certificate, Loeries - Silver, One Show - Bronze Pencil, One Show - Gold Pencil, The Caples

Clients

Canon, Clorox, Coca-Cola, Etisalat, henkel, Lexus, McDonald's, Mondelez International, Nana, Nestlé, PepsiCo, Toyota, Unilever, Visa

Trade Associations

law3andakdam