About me

Fabiana (Fabs) Bio:

I'm an award-winning creative director with strong strategic thinking and craft skills. Passionate about solving business problems with big ideas. Media agnostic. Obsessed with simplicity.

I have over 12 years experience in leading London agencies including AMVBBDO, Saatchis, Havas, MullenLowe, McCann, DigitasLbi; working with brands like HSBC, SmartEnergy, Mars, Volvo, Google, BMW, Nestlé and Kellogg's. And bagged a few awards along the way.

It's worth mentioning that I'm also the President of SheSays London, the only global creative network for women. And regularly judge industry awards like the prestigious D&AD Awards.

In the last six months, I've worked at Saatchi&Saatchi on the HSBC global airport and social account. If you go away this Summer, you'll see my work in every jet bridge, concourse, travelator and corridor of every airport across the globe. And their social channels, of course. It's mega!

Key roles in this position include:

- Creative leadership

- Ideas generation, design and final art direction

- Team management (creatives, designers, retouchers and filmmakers)

- Weekly client presentation

Skills

Advertising, Art Direction, Client Services, Communications, Copywriting, Creative Direction, Digital Art, Digital Marketing, Digital Strategy, Management, Social Media

Sector Experience

Advertising, Communications, Design, Digital (SEO, PPC, SEM...), Film (Short / Documentary), FMCG, Social Network / Community

Awards

BIMAs - Award win, Cannes Lions - Gold, D&AD Award - Yellow Pencil/White pencil

Clients

BMW, HSBC, SmartenergyGB

Trade Associations

Creative Social, d&ad, ipa, SheSays