About me

Based in São Paulo, I am currently a PR Coordinator at Sherlock Communications in Brazil. I hold a degree in Journalism from ESPM-SP and a Master's degree in Strategic Corporate Communications. During my career, I worked on projects that included strategic communication planning, press relations, and content production for social media and online platforms. Before joining Sherlock, I worked at AlmapBBDO with major brands such as Doritos, WhatsApp, Havaianas, Guaraná Antarctica, and others. In recent years I have worked with clients from different segments, but focusing on ESG, governments, aviation and tourism. Today I coordinate accounts such as Qatar Airways (Brazil) and the Ellen MacArthur Foundation (Latin America).

I'm also co-founder and leader of Lupa do Bem, a social impact online platform created by Sherlock Communications to map small NGOs in Brazil and connect them with potential volunteers and donors. Developed in 2021, Lupa do Bem has now mapped - and told the stories of - more than 300 NGOs in Brazil, and began to expand to other Latin American countries, such as Argentina and Peru. I'm also responsible for the CSR area inside Sherlock Communications, coordinating our campaigns with clients and connecting them with the Lupa do Bem NGOs, coordinating donation processes, working on reports, etc.

Skills

Campaign Planning, Communications, Content Management, Event Management, Internal Communications, Journalism, Management, PR, Strategy Planning, Team Management

Sector Experience

aviation, CSR, Environmental Health, ESG, Foreign Affairs, Government, social impact, Sustainability, tourism

Awards

Davos PR Awards 2022 (Best ESG/CSR Campaign: Ellen MacArthur Foundation Latin America), Jatobá 2021 (Category: Digital Communications; #SomosAbraço -  Abraço Cultural), Jatobá 2021 (Category: Gestão de Situações de Emergência ou Crise; PGMBM: Mudando o mundo, um caso por vez - PGMBM), PR Creativepool Awards (PR - Shortlisted: “PGMBM: Changing the World, One Case at a Time”), PR Creativepool Awards (Social Good - Shortlisted: “PGMBM: Changing the World, One Case at a Time”), PR Week Global Awards 2021 (Best Campaign in Latam - Highly Commended with the case “PGMBM: Changing the World, One Case at a Ti, PR Week Global Awards 2021 (Global Citizenship - Finalist with “PGMBM: Changing the World, One Case at a Time”), PR Week Global Awards 2022 (Public Sector - Highly Commended: Estonian e-Residency - "Expanding the World's First Digital Reside, PR Week Global Awards 2023 (Best ESG/CSR Campaign: Ellen MacArthur Foundation Latin America), PR Week Global Awards 2024 (Public Sector - Shorlisted: Business Finland), SABRE Award 2021 (Digital Campaign - Shortlisted with “#SomosAbraço”), SABRE Award 2021 (Financial & Professional Service - Winner with “PGMBM: Changing the World, One Case at a Time”), SABRE Award 2021 (Public Sector/Government - Shortlisted with “Expanding the World’s First Digital Residency to Brazil - Estonia, SABRE Award 2021 (The SABRE Award for Superior Achievement in Reputation Management - Shortlisted - “PGMBM: Changing the World,

Clients

AHEC, Business Finland, Estonia e-Residency, GBCI, IP Key Latin America, PROMTUR Panama, Qatar Airways, SACE, The Ellen MacArthur Foundation, Veriff