Ewen Cameron
Designer
ABOUT
Steph Curry ‘changed the game for good’ and we changed the ‘metaverse for good’ by launching the first cross platform metaverse wearable. It was designed & coded to be used across the worlds of SandBox, Decentraland, Gala Games and RKL, minted in 5 distinct rarities. With no media budget, we leveraged our partners using Discord & Twitter, driving 1.3B impressions. On drop day, over 25 million people visited our site & 4.5 million vied for the shoe, selling out in minutes. All proceeds went to UA’s charities, totaling $1M with secondary sales at $17M+.
AWARDS
Cannes Lions
MADEIT CREDITS
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Under ArmourClient
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Allison BobruskaAdvertising Manager -

Berlin CameronAgency -

Dimitrija GeorgievAdvertising Manager -

Emily BondGroup Account Director -

Jack CameronCo-Founder -

Jennifer DaSilvaPresident -

Luna Market Inc.Digital Agency -

NewKino StudioDigital studio -

Noah KimFounder -

Paige RaiczykContent Strategist, Social -

Samuel KoChief Experience Officer -

Spencer HawkinsSenior Designer -

Stephen CurryActor / Celebrity -

Valerie MiddletonAdvertising Manager -

William HuangCo-Founder -

Ewen CameronFounder/Chief Creative Officer -

Cannes Lions Winners 2022
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