Ewen Cameron Designer

ABOUT

Steph Curry ‘changed the game for good’ and we changed the ‘metaverse for good’ by launching the first cross platform metaverse wearable. It was designed & coded to be used across the worlds of SandBox, Decentraland, Gala Games and RKL, minted in 5 distinct rarities. With no media budget, we leveraged our partners using Discord & Twitter, driving 1.3B impressions. On drop day, over 25 million people visited our site & 4.5 million vied for the shoe, selling out in minutes. All proceeds went to UA’s charities, totaling $1M with secondary sales at $17M+.

AWARDS

Cannes Lions

MADEIT CREDITS

  • Under ArmourClient
  • Allison BobruskaAdvertising Manager
  • Berlin CameronAgency
  • Dimitrija GeorgievAdvertising Manager
  • Emily BondGroup Account Director
  • Jack CameronCo-Founder
  • Jennifer DaSilvaPresident
  • Luna Market Inc.Digital Agency
  • NewKino StudioDigital studio
  • Noah KimFounder
  • Paige RaiczykContent Strategist, Social
  • Samuel KoChief Experience Officer
  • Spencer HawkinsSenior Designer
  • Stephen CurryActor / Celebrity
  • Valerie MiddletonAdvertising Manager
  • William HuangCo-Founder
  • * Ewen CameronFounder/Chief Creative Officer
  • * Cannes Lions Winners 2022

The First Meta Sneaker

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