About me

Dynamic, experienced, results-driven strategic sales and marketing professional. Data-centric with a rare ability to drive tangible value from customer data. Statistics and analytics native. Proven track record across integrated multi-channel campaigns. Strong leader experienced at strategy, CRM, proposition development, brand guardianship, conversion marketing techniques, project management, campaign design/performance measurement, relationship building & stakeholder management, agency management, cost control and negotiation.

Specialties: Strategy & Planning, Marketing, Purchasing/Negotiation, CRM, Analytics & Measurement, Campaign Performance Management, Project Management, Agency/Supplier Relationship Management, Copy Writing, Creative Concept Development, Loyalty & Incentive Schemes, Online Communities and customer engagement. Driving value from customer data.

FUEL DATA

We power the customer experience

We use 1st and 3rd party data, customer and market data to build marketing databases, predictive models and segmentations that power effective marketing and enhance the customer experience.

We integrate different types of technologies to deliver a Total Customer View, bringing Insight, Technology and Creative together.

We show you what your data means so you can prioritise relevant content and messaging.

We make sure you target the right customers with the right message, through the right channel at the right time.

'Too much data, not enough insight!' unfortunately remains an all too common frustration voiced by many marketing practitioners.

At Fuel we believe clients shouldn't settle for insight alone. We believe that while insight is important, it is the starting point not the goal - the logic being that insights' value can only really be realised when turned into action. That's why all our energies are channelled into making insight actionable. Our approach required a combination of kit and expertise:

Cutting edge data mining and modelling technologies

Accelerated learning through automation / process efficiencies

A team of skilled business minded marketing analysts and

Experienced Planners and Technologists.

Turning data into insight has never been enough for us; it's how we apply the insights that drives us. Insight has to be all about enhanced consumer experiences, as only then will a difference be seen in customer satisfaction and revenues.

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