About me

// As a trend forecaster and innovative knitwear designer, I drive to inspire, create and push for change in the fashion industry //

Working with leading UK brands, I have experience in all areas of the design process:

// reporting future macro influences

// building innovative trend concepts

// researching sustainable design innovations

// creating new materials, shapes and knitwear silhouettes

// designing fashion-forward knitwear ranges

Alongside providing a unique trend viewpoint, I am well versed in constructing textiles; creating new yarn and material concepts that are directional yet commercial. Being an advocate of conscious design practises, I have in-depth knowledge of sustainable and ethical fashion practises.

My creative and lateral thinking stretches beyond the fashion industry, as I explore inspiration from art, history, interiors, lifestyle and more.

I am now based in Berlin. Having spent most of my design career in London, this artistic and creative European city brings a fresh perspective to my trend and fashion designing.

I am always keen to meet new creatives and explore exciting freelance opportunities, so please get in touch!

To view my daily inspiration, please find _thisistrend on Instagram.