About me

// As a trend forecaster and innovative knitwear designer, I drive to inspire, create and push for change in the fashion industry //

Working with leading UK brands, I have experience in all areas of the design process:

// reporting future macro influences

// building innovative trend concepts

// researching sustainable design innovations

// creating new materials, shapes and knitwear silhouettes

// designing fashion-forward knitwear ranges

Alongside providing a unique trend viewpoint, I am well versed in constructing textiles; creating new yarn and material concepts that are directional yet commercial. Being an advocate of conscious design practises, I have in-depth knowledge of sustainable and ethical fashion practises.

My creative and lateral thinking stretches beyond the fashion industry, as I explore inspiration from art, history, interiors, lifestyle and more.

I am now based in Berlin. Having spent most of my design career in London, this artistic and creative European city brings a fresh perspective to my trend and fashion designing.

I am always keen to meet new creatives and explore exciting freelance opportunities, so please get in touch!

To view my daily inspiration, please find _thisistrend on Instagram.


Circular Fashion, Fashion Design, fashion journalism, Knitwear Design, Presentation, Technical / Functional Documents, trend forecasting

Sector Experience

Arts, Fashion, fashion journalism, knitwear, Textiles, trend forecasting


UKHKA 2013 knitwear finalist


Cashmere Sisters, East Clothing, Fashion Snoops, Lara Krude, Trend Bible, TrendStop, Unique Style Platform, WGSN

#78 Ranked Fashion Designer
Currently No Recommendations
On the web
Skill Level
English, German (basic)
Creativepool member since 30 October 2019