About me

A creative and operational Leader, with 17+ years' experience delivering projects and leading agencies within the creative sector. Ete's led global, multi-disciplined teams at everything from a project to programme and network level. After being instrumental in AnalogFolks four year journey to become "Digital Innovation Agency Of The Year" and a plethora of other industry and national awards, he joined ENGINE Group in September 2019 to be CEO of 'ENGINE: Creative', a creative 'agency' purpose-built to help brands thrive in the future.

Having worked at some of the premier creative agencies including AnalogFolk, AKQA, Tribal Worldwide, Digitas and SixandCo; Ete's gained experience across sectors from Financial Services, to Technology, Travel and Tourism, FMCG and Automotive. He's worked on projects covering ECRM, service-design, digital marketing, outdoor advertising, digital POS, mobile applications and large-scale platform development. He's also designed, implemented and enabled business growth strategies for agencies ranging from 'start-ups' to 'mid-size'; optimised, complex, large-scale accounts, clients and agencies by creating scalable, sustainable and effective systems, processes and methods. As well as developed and led, change management initiatives for both clients and agencies, ranging from business proposition, positioning and strategy, to organisational structure and operational delivery.

Ete's obsessively passionate about delivering innovation and driving social change. As well as sitting on the advisory boards of several D&I initiatives including Creative Equals', and mentoring at She Says Who's Your Momma, Creative Equals, Bloom/WACL and The Exchange Project, he's also the co-founder of WeAreStripes and CulturesHeroes, inclusion initiatives whose missions are to create opportunities for Black, Asian and Minority Ethnic talent, across the creative industries.

He's also contributing to advancing creativity within our industry as a member of the Effies UK Council, BIMA Charities Council and Non-Executive Director at 'Hey Big Man!'.

Skills

Advertising, Agile Development, Art Direction, B2C, Brain storming, Brand / Logo Design, Brand Management, Branding, Budgets Planning / Allocation, Business Development, Business Management, Campaign Planning, Change Management, Communications, Content Management, Creative Direction, Digital Marketing, Digital Strategy, Information Architecture, Interactive Design, Interface Design, Internal Communications, International, Problem Solving, Producing, Product Development, Production, Strategy Planning, Team Management, Technical / Functional Documents, Web Design, Web Development

Sector Experience

Advertising, Brand Management, Branding, Consulting Services, content marketing, Creative Services, Design, Information Technology, Marketing, Production, Social Network / Community, UI / UX

Awards

BIMA 100 2017, BIMA 100 2018, BIMAs - Award win, Campaign Trailblazer 2017, Campaign Trailblazer 2018, Drum 100 2018, Drum Digerati 2017

Clients

Accenture Business Service for Ultilies, Akzo Nobel, Booking.com, Cazoo, Costa, Danone, Direct Line Group, Dyson, E.ON, Eurostar, HSBC, Jagermeister, Lowell, Microsoft, MoneySuperMarket, Monzo, Nandos, Next, Nike, Pepsi, Santander, scotchandsoda, Sky UK, Tommy Hilfiger, Unilever, Warburtons

Trade Associations

Advertising Association, Advertising Association IAB UK, Advertising Producers Association APA, bima