About me
I'm the founder of Salmon Labs, a strategy studio which I run with my wife out of a suburban corner in London, United Kingdom.
I have spent 15+ years in the comms and social strategy game, helping a range of clients at a national, regional and global level.
As of August 2026, I've worked with brands such as Adobe, Airport Dimensions, Al-Tayer Group, Amazon, Barclaycard Business, Cadbury, Cannes Lions, Chase, Chinatown London, cinch, Coca-Cola, Contagious, Department of Creative Affairs, Farfetch, Google, Hugo Boss, . Morgan, Justworks, Kia, Kurt Geiger, Landsec, Microsoft, NHS, Philips, Qiddiya, Sage, Sagres, Salomon Sports, Samsung, Universal Music, Virgin Media O2, Visible Voices, WARC, YouTube, Zenrelia, and ZF Aftermarket.
I believe strategy work deserves to be sharper, faster, more collaborative, involving less ego or death by a million fancy slides. My job is not to sound smart, but to help your team be smart.
Skills
Communications, Content, Social Media
Sector Experience
Consulting Services, Finance, Healthcare
Awards
Strategy Consultant of the Year 2016 (shortlisted)