ABOUT
“Unbreakable” is a CG film we created with agency AREA 23 for biopharmaceutical company Insmed. The 2 ½+ minute piece aims to bring awareness about Nontuberculous Mycobacterial (NTM) lung disease, a condition which can be difficult to identify due to its similar symptoms with other lung conditions. The film was crafted to create a sense of urgency for doctors and specialists to recognize and diagnose NTM and to direct healthcare providers and patients to a dedicated site for more info.
“Unbreakable” is a visual metaphor of the NTM experience. Based on actual NTM patient experiences, the film opens on Barbara the Bunny, a plush toy fabricated in a magical factory. When she comes alive, she realizes something is not quite right as she begins to cough, splitting a piece of her fabric in the process. Barbara is expelled from the factory by “Quality Control” and from there, we follow in her journey across the city desperately seeking a specialist for her situation. To her relief, a sweet toy repair shop owner knows just exactly what to do.
MADEIT CREDITS
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InsmedClient
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Alanne AndradeRigging -
Alejandro EcheverrySimulation -
Alex FerreiraMonteiro Animation -
Andrea DelfinoMonteiro Animation -
AREA 23Ad Agency -
Audrey BenjaminsenCharacter Explorations -
Bruna BerfordMonteiro Animation -
Bruno CelegaoAnimation Lead -
Camilo FrancoLook Development -
Carolina AvelinoModeling -
Chinkara SinghVP, Group Executive Producer -
Chris BernesbySVP, Group Creative Director -
Christian WecklAnimation -
Corinne FeightAssociate Creative Director -
Daniel OliveiraAnimation -
Gean CarlosModeling -
Glauber BeloRigging -
Guto TerniCreative Director -
Hannry PscheraMonteiro Animation -
Hasan TawfiqGrooming -
Heber Conde3D Lead -
Helen HathiramaniSenior Broadcast Business Manager -
Jack O’ShaughnessyVP, Account Director -
Jennifer HarrisonVP, Associate Creative Director -
Jesiel AlmeidaMonteiro Animation -
Joe CapanearSVP, Group Creative Director -
Jonathan EdwardMonteiro Animation -
Jorge ZagattoMonteiro Animation -
Kevin MullucksSenior Integrated Producer -
Leonardo FelixMonteiro Animation -
Leonidas MacielMonteiro Animation -
Lincoln HoritaModeling -
Lucas CamargoCreative Director -
Marcio NicolosiMonteiro Animation -
Marcus LansdellExecutive Producer -
Martha SimpsonVP, Management Director -
Mateus KurzhalsLook Development -
Matheus CaetanoMonteiro Animation -
Murilo BarbelliRigging -
Rafael ChiesLook Development -
Renato BrazLook Development -
Rodrigo DutraMonteiro Animation -
Ronnie CaltabianoVP, Associate Creative Director -
Rouhollah ToghyaniGrooming -
Sasha MishkinSenior Copywriter -
Saul AlmeidaRigging -
Steferson RochaModeling -
Tim HawkeyEVP, Chief Creative Officer -
Vanderlei SantanaHead of Production -
Victor El GuyCharacter Explorations -
Vinicius CostaCreative Director -
Bruno SantosAnimation -
Roof Studio -
Geison AraujoModeling -
Gustavo RangelLook Development Lead -
Danilo PinheiroRigging -
Emerson ManfrinMonteiro Animation -
Francisco CatãoMonteiro Animation -
Beto FernandesModeling -
Josemar QueirozLook Development -
Rosenio SilvaPipeline -
Kristen BellAssociate Creative Director -
Paul HarringtonVP, Creative Director -
Estevao ChromiecStory Board
Back to Unbreakable project
So Ahn Lee
Motion Graphic Designer
Korea, Republic of
Carolina Zanniello
3d artist, freelance
Italy
Josemar Queiroz
Artworker, Roof Studio
Brazil
Chamodhya Malshani
Student, NOPE a.s.
Sri Lanka
Fathima Salmiya
Sales Executive
Sri Lanka
Sumudu Senevirathna
3D Designer
Australia
Kevin O'Shea
Motion Graphics and 3D Artist, Freelance
United Kingdom
Life is Art of Drawing
Digital Painter
Switzerland
Emerson Manfrin
3D Animator, FreeLancer
Brazil
Geison Araujo
3D Artist
Brazil