ABOUT

Springfield was launching its new men fragrance.

They needed to do a marketing presentation of the product and wanted 4 slides: cover, index, chapter divider, content and back cover. They wanted something in the same line with the fashion line, but a little more minimalistic and clean.

I decided to transmit visually the values of the brand and represent a user of the fragrance inserting him in the presentation. There was various options, in color and duo-tones, trying to convey the jovial and young aspect of the target, but finally the client decided to go with the b&w version.