Erika De la Espriella
Graphic Designer & Stylist
ABOUT
Springfield was launching its new men fragrance.
They needed to do a marketing presentation of the product and wanted 4 slides: cover, index, chapter divider, content and back cover. They wanted something in the same line with the fashion line, but a little more minimalistic and clean.
I decided to transmit visually the values of the brand and represent a user of the fragrance inserting him in the presentation. There was various options, in color and duo-tones, trying to convey the jovial and young aspect of the target, but finally the client decided to go with the b&w version.
CLIENT REVIEW
Erika is a highly recommendable asset. She is creative and she delivers much more than you ask for. Erika meets the deadlnes and their proposals are strong and efficent.
Client at PUIG
21 Oct 2020