About me

When I was a kid, I used to go to the bathroom during the shows so I wouldn't miss the commercials. And even today, I refuse notifications to subscribe to YouTube Premium so I can stay tuned to what's going on.

I always thought I was passionate about advertising, but over time I discovered that my true love is creativity. TV commercials were one of the few ways to materialize a cool idea back then.

Now, anyone with a computer or a smartphone can bring their ideas to life. In the digital world, the shows have become more interesting than the commercials. What I do every day is use all these new possibilities to try to create stories for brands that are as cool as the ones that make people stop scrolling through their feed to watch.

I work as an advertiser, creative, copywriter, and currently as a director of a team of 25 people. During my 16 years in agencies, I've learned from incredible professionals how to develop campaigns for various channels, create ideas that are born without a format, and handle productions with incredible budgets and others that arise without a briefing, without funds, without deadlines, and that make us just as proud.

I've also learned that the market is no longer that party we used to hear about in stories. To do it well, you need to be passionate and have fun. Only then can we make the audience delay their bathroom break (or their skip) for later.