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About me

I'm a creative and detail orientated multi-disciplinary designer with over 8 years' industry experience working both in-house and as a freelancer. I have a passion for visual storytelling and building brand experiences. Good design should take you on a journey, so I use my strong technical skills and knowledge of design principles and processes to develop creative solutions that strike a balance between being bold and functional, while supporting the brand objectives and story.

Technical skills span multiple different areas of design. I have produced print designs for retail campaigns and environments, publications and other physical marketing materials. In digital spaces my outputs have included web and social media assets, presentations (PowerPoint) and 2D animation. Animation is an area I have greatly enjoyed developing in in recent years, as I find this medium very effective for conveying a brands' story and personality. I have also worked within the brand space to build on new and existing brand systems, producing brand toolkits, icon libraries and style guides, in additional to designs for brand events and activations - another area of design I particularly enjoy working with.

Details

AvailabilityLooking for work

ContractFreelance, Temp-Perm, Remote

LocationMelbourne, Australia

Skill LevelSenior

LanguagesEnglish

Tagged Job TitlesGraphic Designer, Branding Designer, Digital Designer

Ranking

#86 Ranked Graphic Designer

Achievements

studiopro:Erica was verified as a studiopro on 24th January 2023

See all achievements

Recommendations

Currently No Recommendations

Skills

2D Animation, Brand / Logo Design, Branding, Editorial Design, Event Design, Graphic Design, HTML, Icon Design, Photoshop, Print Design, Typography, Visual Layout, Web Design

Sector Experience

Branding, Consumer Durables, Creative Services, Retail, Software, Technology, Travel & Leisure

Clients

RAMP Global, STA Travel, Tech21

Awards

Australasian Catalogue Awards, Catalogue Retailer of the Year (Nominated)

CV / Resume

Erica's CV/Resume

Activity

Connections15 Followers231 Following63

Likes16

Creativepool member since 10 April 2017

Erica's achievements

Site Achievements

studiopro:Erica was verified as a studiopro on 24th January 2023 studiopro approved

2 Featured

Featured work

Work picked by the Creativepool editors for the homepage.

Tech21 Icon Suite

23 August 2023

Corporate Yoga Marketing

26 January 2023

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