About me

I'm a creative and detail orientated multi-disciplinary designer with over 8 years' industry experience working both in-house and as a freelancer. I have a passion for visual storytelling and building brand experiences. Good design should take you on a journey, so I use my strong technical skills and knowledge of design principles and processes to develop creative solutions that strike a balance between being bold and functional, while supporting the brand objectives and story.

Technical skills span multiple different areas of design. I have produced print designs for retail campaigns and environments, publications and other physical marketing materials. In digital spaces my outputs have included web and social media assets, presentations (PowerPoint) and 2D animation. Animation is an area I have greatly enjoyed developing in in recent years, as I find this medium very effective for conveying a brands' story and personality. I have also worked within the brand space to build on new and existing brand systems, producing brand toolkits, icon libraries and style guides, in additional to designs for brand events and activations - another area of design I particularly enjoy working with.