About me

My last role saw me as Marketing Manager for a mulit channel Australasian children's wear retail company, JK Kids Gear (brand parallels in the UK are Boden, Gap Kids, H&M Kids, Jojo Maman Bebe). It was a very hands-on position managing all aspects of a retail brand. JK Kids Gear is a family owned and operated retail business with 30 stores throughout NZ and 8 stores throughout Australia. JK sold through three channels - online, in-store and mail-order catalogue. It was a small team; I had under my management a graphic designer and a web developer.

My role was varied and deadline driven, involving all aspects of brand marketing. I have marketing communications skills ranging from production management, art direction, copywriting for web and DM material, implementation and evaluation of direct marketing activities and competitor research. I am also experienced in budget management, print production, relationship management with external suppliers and advertising agencies and e-commerce site management. I am hands on, creative, passionate and used to juggling multiple projects with tight

deadlines.

The main function of my role was to produce, manage, implement and evaluate effective direct marketing campaigns and mail-order catalogues. We produced up to seven mail-order catalogues per year along with various and frequent one off promotional initiatives and e-campaigns.

I am dedicated, hard working, love fashion and have a great eye for style.