About me

I'm a product innovation and creative marketing leader building experiences to uncover novel use cases of emerging platforms and to inspire the world with imagination and wonder. I've been responsible for the creative positioning and exploration that has defined many of the platforms at Meta from Instagram to Messenger, Spark AR to Quest MR, Horizon Worlds to Meta Smart Glasses.

For example, Hall of Heroes for St Jude Children's Research Hospital with VR drove $1M+ in donations; Spatial Fusion for Meta Connect with MR won a Poly; Paralympics RAW with XR won a Webby and was nominated for an Emmy; Horizon Worlds for Fender and Mini; AR for Volvo; Messenger for LEGO; Instagram for Taco Bell. I've been nominated for a Golden Bear at the Berlin Film Festival, featured at the Gernika Peace Museum in Spain and invited into National Geographic's All Roads Collection.

Prior to Meta, I developed stories and experiences for Macromedia, Warner Brothers, CAA with creators like Tim Burton, David Lynch, Stan Lee. Also, developed culture-driven initiatives like an animated documentary about South Africa called Beyond Freedom which was included in National Geographic's All Roads Collection.