About me

I have started my career as an art director in Brazil, being hired in 1994 by DM9DDB, where I created highly awarded campaigns. My work attracted the attention of DDB's head office in New York, where I subsequently worked and developed campaigns for brands such as Bentley, McDonald´s, Compaq and Philips.

In 2000, I returned to Brazil as Chief Creative Officer of DM9DDB. In late 2002, I founded my own agency: BorghiErh - the fastest growing agency in Brazil for four consecutive years. In December of 2006, BorghiErh merged with global network Lowe + Partners and I became co-Chief Executive Officer of the agency.

In 2012, I left BorghiErh with the ambition of building an innovative project. Finally, in 2014, I founded the Brazilian unit of BETC.

In just 3 years, BETC merged with Havas Worldwide, becoming BETC/Havas - an agency with clients such as Citroën, Hering, Hershey's, Jequiti, Pão de Açúcar, Peugeot, TrendFoods and Reckitt Benckiser.

In 2016, I was elected by ABP (Brazilian Advertising Association) the best Agency Executive of Brazil. I was also ranked among the 10 most admired publicists in the country, according to Scopen consultancy.

During my 28-years career in advertising, my work has been awarded at all the key Brazilian and international festivals - including Cannes Lion, Clio's, FIAP, One Show, New York Festival awards and I had more than 40 campaigns published on 'Archive' magazine. This year, I've been jury member at the Cannes Festival for the third time at the Film category. I have also been jury on most of the awards shows worldwide.

Skills

Advertising, Architecture, Cinematography, Fashion Design, Graphic Design, Photography, Social Media

Sector Experience

Advertising, Communications, Design, Fashion, Retail

Awards

Cannes Lions - Bronze, Cannes Lions - Gold, Cannes Lions - Shortlist, Cannes Lions - Silver, Clios - Shortlist, D&AD Award - Nomination, D&AD Award - Yellow Pencil/White pencil, FIAP, LIA Award - Gold, New York Ad Festival - First Prize, New York Festival - Finalist, One Show - Gold Pencil, One Show - Silver Pencil

Clients

Citroen, Dzarm, Hering, Hershey, Jequiti, LVMH, MASP, Pão de Açúcar, Parmalat, PepsiCo, Peugeot, Reckitt Benckiser (Veja, Vanish, Naldecon, Veet, SBP, Jontex, Luftal), TrendFoods (China in Box and Gendai)

Ranking
#38 Ranked Art Director
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Currently No Recommendations
Achievements
Top 100 Influencer of the Year 2018Influencer of the Year
Project featured:Peugeot | Atlantis
on 12th February 2018
Project featured:#HerSheGallery
on 1st September 2020
On the web
Contract
Perm
Location
Sao Paulo
Skill Level
Senior
Languages
Portuguese, English and Mandarim
Creativepool member since 7 February 2018