About me

I have started my career as an art director in Brazil, being hired in 1994 by DM9DDB, where I created highly awarded campaigns. My work attracted the attention of DDB's head office in New York, where I subsequently worked and developed campaigns for brands such as Bentley, McDonald´s, Compaq and Philips.

In 2000, I returned to Brazil as Chief Creative Officer of DM9DDB. In late 2002, I founded my own agency: BorghiErh - the fastest growing agency in Brazil for four consecutive years. In December of 2006, BorghiErh merged with global network Lowe + Partners and I became co-Chief Executive Officer of the agency.

In 2012, I left BorghiErh with the ambition of building an innovative project. Finally, in 2014, I founded the Brazilian unit of BETC.

In just 3 years, BETC merged with Havas Worldwide, becoming BETC/Havas - an agency with clients such as Citroën, Hering, Hershey's, Jequiti, Pão de Açúcar, Peugeot, TrendFoods and Reckitt Benckiser.

In 2016, I was elected by ABP (Brazilian Advertising Association) the best Agency Executive of Brazil. I was also ranked among the 10 most admired publicists in the country, according to Scopen consultancy.

During my 28-years career in advertising, my work has been awarded at all the key Brazilian and international festivals - including Cannes Lion, Clio's, FIAP, One Show, New York Festival awards and I had more than 40 campaigns published on 'Archive' magazine. This year, I've been jury member at the Cannes Festival for the third time at the Film category. I have also been jury on most of the awards shows worldwide.