I have started my career as an art director in Brazil, being hired in 1994 by DM9DDB, where I created highly awarded campaigns. My work attracted the attention of DDB's head office in New York, where I subsequently worked and developed campaigns for brands such as Bentley, McDonald´s, Compaq and Philips.
In 2000, I returned to Brazil as Chief Creative Officer of DM9DDB. In late 2002, I founded my own agency: BorghiErh - the fastest growing agency in Brazil for four consecutive years. In December of 2006, BorghiErh merged with global network Lowe + Partners and I became co-Chief Executive Officer of the agency.
In 2012, I left BorghiErh with the ambition of building an innovative project. Finally, in 2014, I founded the Brazilian unit of BETC.
In just 3 years, BETC merged with Havas Worldwide, becoming BETC/Havas - an agency with clients such as Citroën, Hering, Hershey's, Jequiti, Pão de Açúcar, Peugeot, TrendFoods and Reckitt Benckiser.
In 2016, I was elected by ABP (Brazilian Advertising Association) the best Agency Executive of Brazil. I was also ranked among the 10 most admired publicists in the country, according to Scopen consultancy.
During my 28-years career in advertising, my work has been awarded at all the key Brazilian and international festivals - including Cannes Lion, Clio's, FIAP, One Show, New York Festival awards and I had more than 40 campaigns published on 'Archive' magazine. This year, I've been jury member at the Cannes Festival for the third time at the Film category. I have also been jury on most of the awards shows worldwide.
Cannes Lions - Bronze, Cannes Lions - Gold, Cannes Lions - Shortlist, Cannes Lions - Silver, Clios - Shortlist, D&AD Award - Nomination, D&AD Award - Yellow Pencil/White pencil, FIAP, LIA Award - Gold, New York Ad Festival - First Prize, New York Festival - Finalist, One Show - Gold Pencil, One Show - Silver Pencil
Citroen, Dzarm, Hering, Hershey, Jequiti, LVMH, MASP, Pão de Açúcar, Parmalat, PepsiCo, Peugeot, Reckitt Benckiser (Veja, Vanish, Naldecon, Veet, SBP, Jontex, Luftal), TrendFoods (China in Box and Gendai)