About me
I am a content writer and storyteller with a specific obsession: finding the narrative thread that connects a brand to its audience.
With a background spanning digital journalism, broadcast media, and commercial communications, I specialise in high-impact copywriting that bridges the gap between creative flair and strategic intent. I don't just fill pages; I build authority and always intend on grabbing the reader's attention.
I've spent years at the forefront of Irish digital media (, mostly), producing everything from viral features and brand-led B2C content for names like Disney+, Sky, and Cadbury, to scripts for video and social-first campaigns. I know how to capture a voice and hold an audience's attention.
My experience in Bid and Tender Writing for global tech firms like Terminalfour and Betterexaminations has sharpened my ability to handle "heavy" information. I treated bids as high-stakes copywriting, translating technical specifications into persuasive, easy-to-digest content that wins business.
My time in London's TV industry (ITV, Sky, Channel 5) taught me how to think visually. From brainstorming formats to location shooting and gallery experience, I understand how to craft stories that work across every medium, be it a screen, a script, or a working out who is the best person to cast on a TV show.
I bring the rigor of a technical writer and the heart of a journalist to every project. Whether it's a long-form feature, a brand campaign, or a complex strategic document, I ensure the message is clear, the tone is right, and the results are measurable.
Skills
Advertising, Brain storming, Brand Stategy, Content Management, Copywriting, Creative, Editing, Film, Journalism, Production, Proof Reading, Research & Development, SEO, Social Media, Television, Writing