About me

Free-lance - ECD/CD Copy, Art, SoMe, Craft, - AI expert - Luxury, Automotive, Entertainment, streetwear ex CCO OGILVY PARIS. ex ECD at MARCEL,JWT NYC, PUBLICIS Singapore, ex CD at Publicis Conseil, Ubisoft.

Award-Winning Executive Creative Director, passionate Senior Copy Writer and Art Director with love and experience as much in digital/Social Media than in "traditional" advertising.
YES: I'm a GENERALIST ! In the best sense, having worked across a diverse portfolio of brands spanning soft drinks (Oasis, Perrier), alcohol (Heineken), telcos (Orange), banking (BNP), automotive (Renault, Ford), entertainment (Netflix), luxury (Cartier, Rolex, SK-II), beauty (Olay), NGOs (, Reporters Without Borders), restaurants (KFC), streetwear and sports brands (Puma), and even shampoo and food brands.

This breadth of experience equips me with the great versatility to adapt and deliver impactful ideas across industries. At the same time, I bring deep expertise in the highly specific and demanding worlds of luxury, beauty, and entertainment brands—categories that typically require dedicated specialists due to their unique craft, storytelling, and strategic needs.

What sets me apart is my global perspective, having built award-winning campaigns across France, the USA, and Asia. From Orange, Cartier, Sony Music, Perrier, Renault and Ford in Paris to Puma and an NGO in New York and Olay in Singapore, my work has consistently earned significant recognition, including 3 Cannes Gold Lions (Film, Cyber, and Entertainment for Music), a Clio Agency of the Year, Gold Clio (Sports - Social Media), One Show (Craft and AI) and accolades across EMEA, APAC, and the US.

I recently won with a campaign with a PR-worthy hooks, blending AI innovation (Bronze One Show 2024 for Olay) and digital-first strategies.

Experience highlights:

ECD at Marcel Paris, JWT New York, and Publicis Singapore, CCO at Ogilvy Paris, and CD at Publicis Conseil.
Blended brand strategy and narrative direction as IP Brand Creative Director at Ubisoft.
Delivered award-winning campaigns for brands like Cartier, Renault, Ford, Netflix, SK-II, Puma, and Sony Music.

A geek at heart and gamer by passion, I love pushing boundaries in AI, tech, and entertainment, always with a commitment to big ideas that resonate globally.

Skills

Art Direction, Copywriting, Creative Direction, Management

Sector Experience

Advertising, Automobiles, Banking, Beauty, Entertainment, Fashion, FMCG, Food & Beverages, Luxury, Social Network / Community, Sports, Telecoms

Awards

Cannes Lions - Gold, Cannes Lions - Shortlist, Cannes Lions - Silver, Clios - Gold, One Show - Bronze Pencil

Clients

Audemars Piguet, BNP Paribas Fortis, Cartier, Ford, Heineken, Mondelez International UK, Netflix, Oasis Soft Drink, Orange, PUMA, Renault, Rolex, SK-II, Ubisoft