About me

I'm a freelance senior designer, art director and user interface artist based in the West Midlands. I've been in the design industry for over 15 years now, adding new strings to my bow along the way.

From fast-paced advertising agencies, to user interface design and before becoming freelance, I was an in-house senior designer for the highly successful British clothing and lifestyle brand - Joules. Here, I managed all briefs into the extremely busy studio, as well as approving artwork before going to print. Alongside managing a small team, I was responsible for the editorial design of the seasonal catalogue campaigns and in-store POS.

Wag the Tail Design Limited offers creative design concepts from hand-drawn scamps all the way through to artworking for print. I offer a unique skill set covering art direction experience for professional photo shoots as well as User Interface design too. I'm no pre-madonna, I like to muck in and get my hands dirty... so yes, I will do the odd bit of artworking too! I am flexible so can work on site to help with any projects or remotely, from my office at home. I will support design agencies, in-house design companies and digital / game developers in and around the Midlands area.

I have a huge passion for branding and brand strategy. I love to delve deep into a brand and create something unique and memorable. It's never 'just a logo'! I also love creating wall art prints and have my own sister company which designs keepsake / personalised prints. Please visit the 'shop' section on my website.

Thanks for reading :)

Emma