Salma Yassien has created a following as a herbalist in Sydney, Australia. She originally worked in markets, which saw her brand growing into a Kellyville Ridge clinic and a simple online store. With her brand growing and reaching new audiences, the time came to create branding and packaging, which is where I became involved in this through the Mia Freedman lady startup initiative.
I’ve kept the branding black and white, to let the shoot photography and product range take centre stage. The products and clinic are so bright and impactful that I didn’t want to pull focus for a second! The font Domaine Display from Klim Type is the brand font and I’ve created some simple illustrations of the product ingredients to sit within the H graphic. Packaging design followed, then a simple ecomm site design to launch her product online.
Salma has launched her product range online, opening her business up to more than the weekend market crowd. The improved legibility and branded packaging have helped her products and consulting find new audiences.